From craft. To systems. To code.

Dina Karakosta — Senior Digital Product Designer, Utrecht. 7+ years across B2B SaaS and e-commerce, focused on design systems, interaction, accessibility, and AI-assisted workflows.

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Work.

Case study 01

Rebuilding fifteen years of legacy at Mambu.

Leading product and design on the first full UI modernization of Mambu's core banking engine, migrating a legacy GWT front end to React and MUI under a strict no-workflow-change, no-backend-change, 100%-parity mandate.

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Laptop displaying the redesigned Deposit transactions view picker: a searchable panel of saved views grouped by ownership (Default, Shared, Personal, Admin only), replacing a flat unlabeled dropdown.
Case study 02

How I used AI in my product design workflow.

Built and maintained an AI-readable design system in GitLab, plus two Claude Code skills that turn codebase context into Jira stories and automate accessibility and usability audits.

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accordion.md rendered preview showing the Accordion component's Do, Don't, and Accessibility guidance
Case study 03

Rethinking permissions, actions and feedback in tables.

Designed a reusable table pattern that gives compliance officers clear, contextual feedforward on what they can and can't do before they act, closing 5 client tickets at Fenergo.

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Laptop displaying the Fenergo Investigations table with 10 alerts selected and the 'Assign to me' popover open, showing which alerts the action will and won't apply to.
Case study 04

Reducing dropouts for Santander's loan portal.

How extensive UX research uncovered why applicants were dropping out of a document upload and signing flow, leading to an end-to-end redesign that generated approximately €600K in additional monthly revenue from booked loans while reducing the manual work behind it.

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Laptop and iPhone displaying the redesigned Santander loan request portal: document upload on desktop and the 3-step progress tracker on mobile.
Case study 05

Removing revolving credit to protect consumers.

How driving user focus toward Santander's personal loans, in place of a lending product regulators were phasing out, led to a €7.5M annual boost in requested loan amounts.

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Laptop and iPhone displaying the redesigned Santander loan simulation page: the calculator and loan purposes on desktop, and the 3-step USP on mobile.

Experience.

Aug 2025 — Present

Senior UX Designer, Mambu

Owning the end-to-end redesign of Mambu's core banking engine UI for a platform used by 200+ customers generating 1M+ daily interactions.

  • Ran 40+ moderated usability tests at every stage of the redesign, cutting usability issues by 56%
  • Built a new UI library with Claude Code hosted on GitLab, including Storybook docs, for company-wide adoption
  • Set up 2 custom AI workflows to mine requirements from the codebase and draft Jira stories, with roughly 90% of stories shipping first pass
  • Embedded WCAG 2.2 AA guidelines directly into components, documentation, and DESIGN.md files, giving engineers and AI agents clear accessibility guardrails
Apr 2023 — Apr 2025

Senior Product Designer, Fenergo

Led the end-to-end integration of the Sentinels Transaction Monitoring product into Fenergo's KYC/CLM platform, from discovery through delivery.

  • Owned the full design process behind integrating the Sentinels Transaction Monitoring product into Fenergo's KYC/CLM platform
  • Designed a new feedforward table pattern giving compliance officers clear warning before they acted, closing 5 big client tickets and becoming the reusable standard across every complex table in the product
  • Kickstarted a scalable design system initiative with engineering, fully documented in Storybook
Dec 2021 — Apr 2023

Product Designer, Sentinels

Improved the UX of the Sentinels platform, used by Anti-Financial Crime and Compliance teams to detect, monitor and report financial crime.

  • Led design and UX strategy across two agile squads building Sanctions Screening and Anti-Money Laundering workflows
  • Ran extensive usability testing to validate decisions for high-stakes compliance workflows
  • Contributed to a new UI component library, documented in Figma and Storybook for consistent implementation
Aug 2019 — Dec 2021

Junior UX/UI Designer, Santander Consumer Finance Benelux

Improved the UX of the company's website and digital environments across the Netherlands and Belgium.

  • Led UX research for a loan document-upload and e-signing flow, using data from a heuristics audit, Google Analytics, 400 Hotjar session recordings, and sales-agent interviews, then redesigned it end-to-end, recovering an estimated €600K in additional monthly revenue from booked loans
  • Ran two sequenced A/B tests reshaping the homepage around personal loans, contributing a €7.5M annual boost in requested loan amounts
  • Coded new UI elements in HTML & CSS to support rapid iteration; embedded user-centred thinking into cross-functional processes, lifting UX maturity org-wide
Foundations

UX Strategist, MediaMonks & early research

Started in research and strategy: as a UX Strategist at MediaMonks, and earlier as a research assistant at Utrecht University. It's the range that shapes how I approach new problems today.

  • Ran interviews, competitive research, usability testing and heuristic analysis for clients including Shell, Senseo and Heineken
  • Coded and analysed behavioural data for a psychology research project as a research assistant at Utrecht University

The tools behind my process.

Project management & tasks
Jira·Notion
Design ideation & prototyping
Figma·Figma Make·Claude Code
Design systems
Figma·Storybook·GitLab
Research synthesis
Miro·NotebookLM
Data
Google Analytics·Hotjar·FullStory

What people say.

Dina was always a Product designer, not just focusing on UI/UX design. Going much further to deeply understand the core user need and solution, with a consideration for constraints.

Nick Bebbington Product Owner

With Dina, this collaboration is always smooth and enjoyable. She is open to new ideas and consistently focused on improving design patterns and systems, ensuring the entire team benefits from her work.

Pol Bas Mantilla Senior Frontend Engineer

One of the most thoughtful, strategic, and collaborative designers I've worked with. Any team would be incredibly lucky to have her.

Grzegorz Ślązak Front-end Developer

She is all round product designer who will always put the work into it and explores multiple solutions. It has always been a pleasure to work with Dina — she is very respectful and passionate.

Carlijn van Engelen Product / Service Designer

I have seen very few designers in my lifetime that are as thorough in delivering work as Dina — although she's a very mature designer, she's still eager to learn new things.

Amine Rhord Design Leader · Former manager

Let's connect.